Google Sites led the U.S. explicit core search market in April with 66.5% market share (up 0.1 percentage points), according to the latest results released by comScore, followed by Microsoft Sites with 15.4% (up 0.1 percentage points) and Yahoo! Sites with 13.5%. Ask Network accounted for 3% of explicit core searches, followed by AOL, Inc. with 1.6%. “Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search…

Where to put your Internet ads and organic content?

That’s the constant question we evaluate and analyze at Shaker.

“Engagement” or “Average Time Spent On A Site” is one crucial stat we consider. And it’s not just the time spent on the site, but the quality and relevancy of the content and the emotional connection. Blogs offer fragmented targeting to the max to audiences heavily involved and invested into the content of what they are reading. Currently there are more than 50…

“Target has successfully transitioned from a mass merchant discounter to a full service household shopping needs provider,” says Richard J. George, Ph.D., chair and professor of food marketing, Gerald E. Peck Fellow, Haub School of Business, at Saint Joseph’s University in Philadelphia. “While ‘everyone is selling food’ for traffic purposes, Target’s new format represents an attractive and different way of presenting food in a discount setting.”

Target has implemented the PFresh…

If you're looking to rev up your college recruiting initiatives, now is a great time to reach out and attract this talented segment of the workforce. The weak job market has left 1 out of 2 graduates unemployed or underemployed, according to new data from the Associated Press.

Young adults with bachelor's degrees are not finding the careers they want and are instead turning to lower-wage jobs – waiter or waitress, bartender, retail clerk or receptionist, for…