The numbers tell the story. According to comScore, U.S. Internet Users watched 39 billion online videos In September. That’s up slightly from the 37.7 billion video views comScore reported in August, though the total number of unique viewers dipped to around 181.5 million from 188 million in the previous month.
In total, comScore reports, 85% of U.S. Internet users viewed online video last month (down from 87.3% in August) and the average length of these videos was about 6.4 minutes (down from 6.7 minutes in the previous month).
Internet users want to watch video. To make your employer brand more attractive and your specific job openings more enticing, video is a competitive advantage. For online video ads alone, U.S. Internet users watched 9.4 billion video ads last month, the majority of which were served by Google (1.76 billion), BrightRoll (1.35 billion) and Hulu (1.17 billion).
Google played host to the most popular video sites, including YouTube. Last month, Google’s video sites had just over 150 million unique visitors who watched a total of over 13.1 billion videos. The average user watched 419 minutes of video on the site. Yahoo came in second last month, just like in August, with 57.4 million unique viewers. AOL came in at No. 3 with a total of 53.8 million viewers. Facebook, saw a dip in total user numbers and total videos played on the site, as well as a rather substantial decrease in average engagement from 16.1 minutes per user in August to 13.6 in September. Decrease in overall unique viewers and in Facebook’s market share was probably due to seasonal variations such as children being back in school after the summer vacation.