According to newly-released comScore Mobile Metrix data, during the three-month average ending November 2011, 44.9% of US mobile subscribers used downloaded applications on their mobile device, up about 8% from 41.6% during the three-month average ending August 2011.
Additional data from a November 2011 Pew Internet & American Life Project report indicates that half of all adult cell owners are now equipped with apps on their phones, representing a 16% increase from the 43% of US adult cell phone owners who had an app on their phone in May 2010.
For the three month period ending November, 2011 according to comScore, downloaded applications overtook browsers, which were used by 44.4% of subscribers (up 5% from 42.1%). Texting remained the most common activity, used by 72.6% of US mobile subscribers, up 3% from 70.5%.
Other mobile activities which saw an increase in subscriber engagement from the prior three-month period includes accessing of social networking sites or blogs, which increased 7% from 30.9% to 33% of mobile subscribers, and game-playing, which was done by 29.7% of the mobile audience (up 4% from 28.5%). Furthermore, 21.7% of mobile subscribers listened to music on their phones (up 5% from 20.7% the prior period).